The run up of oil prices and, of course, the current marketing trend that makes being environmentally aware the hip thing for squares, makes the future market for electrified vehicles a more viable prospect. Technological advances, especially in batteries, have also made an electric venture more economical. Mr. Ghosn expects a global mass market for electric vehicles by 2012 and fully anticipates that Nissan will be a part of that band wagon. The Chief Executive also hopes to push demand through the creation of government tax incentives for zero-emission vehicles, making their lifetime cost to consumers below that of any gasoline chugger. Good luck, Ghosn!
